Plot synopsis: Manipulation, coercion, humiliation, aggression. Hidden cameras captured the rough background of the seniors' demonstration events. What really happens on the popular free lunch tours? Practices that give you chills. Lies and deliberate manipulation, the sole purpose of which is to force defenseless old people to buy overpriced goods. Seniors pay exorbitant sums from their meager pensions for often low-quality products. Some of them worry that they will never go to any event again, others can't stand it and go again. What drives them? Curiosity? Loneliness? Or addiction?