Plot synopsis: In the brand new consumer program WinWin, Xavier Taveirne wants to make the Flemish smarter and more aware by 2025. The popular radio program on Radio2 will therefore have a television version on VRT 1, which will exist alongside the radio program. Every broadcast, Xavier shares numerous tips on how to make your life cheaper and handles complaints and questions from viewers, with the aim of turning all Flemish people into conscious consumers.